Every visitor leaves a trail. iConvert reads 12 real-time behavioural signals to predict whether a player is about to convert or about to leave. Here's exactly what we track, and what we do about it.
Your analytics dashboard tells you how many visitors left. It doesn't tell you why, when, or most importantly, what would have kept them. That's the gap behavioural intelligence fills.
Every second a player is on your site, they're broadcasting signals. High-intent signals. Friction signals. Trust signals. Exit signals. iConvert reads all of them in real time and acts on them before you lose the player forever.
"We don't guess what a visitor is thinking. We read what they're doing and respond in the moment."
Ashley
CEO, iConvert
How It Works
Signal. Predict. Intervene.
Three things happen in milliseconds every time a visitor lands on your site. Most operators only ever see the outcome. We see all three.
01
We Read the Signal
iConvert tracks 12 behavioural signals in real time: from scroll depth and cursor hesitation to traffic source, device, GEO, and form field abandonment. Every micro-action tells a story.
02
We Predict the Outcome
Our model, trained on 2 billion data points across 190+ operators, scores every visitor in real time. High-intent depositor or about-to-bounce tyre kicker. We know the difference.
03
We Intervene in the Moment
The right message, to the right visitor, at the exact right moment. Not a generic popup. A precision behavioural campaign designed to convert the specific player who's about to leave.
The Intelligence
The 12 Signals We Track in Real Time
These aren't guesses or assumptions. These are the exact behavioural signals iConvert reads on every visitor, in real time, across 190+ licensed operators worldwide.
🔵 Engagement🟣 Intent🔴 Drop-off🟡 Trust
SIGNAL 01Engagement
Time on Page vs. GEO Benchmark
We measure how long a visitor spends on key pages against our benchmark data for their specific GEO. A UK visitor spending 8 seconds on a registration page reads very differently to a Brazilian visitor spending the same time. Context is everything.
What we do about it →
If a visitor is below benchmark engagement time, we trigger a trust-building intervention before they bounce, reinforcing brand credibility at the exact moment doubt sets in.
FTD risk
High
SIGNAL 02Engagement
Scroll Depth on Registration Page
How far a visitor scrolls through a registration page tells us exactly where their interest starts to drop. If 70% of visitors abandon at the same scroll point, that's not a random event. That's a friction signal screaming to be fixed.
What we do about it →
We identify the exact scroll depth where drop-off spikes and deploy a re-engagement trigger: a value reminder, a simplified path, or a friction-reducing offer, before the player exits.
FTD risk
High
SIGNAL 03Drop-off
Cursor Hesitation & Inactivity
When a visitor's cursor stops moving, particularly over form fields or CTA buttons, it's a micro-signal of friction or doubt. They're thinking. They're uncertain. Most operators never see this. We act on it in real time.
What we do about it →
A precision intervention fires at the hesitation point, answering the objection before the visitor consciously forms it. This is behavioural intelligence, not guesswork.
FTD risk
Medium
SIGNAL 04Drop-off
Tab Switching & App Switching (Mobile)
A player switching tabs on desktop or switching apps on mobile is one step away from gone. This signal is particularly powerful on mobile where distraction is constant and attention windows are shorter.
What we do about it →
We fire a re-engagement message the moment they return, capitalising on the brief window where they're back but haven't yet decided to leave permanently.
FTD risk
Critical
SIGNAL 05Intent
Traffic Source & Campaign Type
A visitor who clicked a branded search ad has fundamentally different intent to someone who saw a display banner on a sports news site. The source tells us the mindset, and the mindset determines the intervention strategy.
What we do about it →
We serve source-specific interventions. High-intent search traffic gets frictionless conversion nudges. Low-intent display traffic gets trust and value-building first.
FTD risk
Medium
SIGNAL 06Intent
Device Type & Connection Speed
Mobile vs desktop is a completely different conversion challenge. A player on mobile at 11pm on a slow connection is in a different headspace to a desktop user during lunch. Each requires a different approach to convert.
What we do about it →
Device-specific campaigns deploy automatically. Mobile visitors see stripped-back, frictionless flows. Desktop visitors get richer experiences. Slow connections trigger lightweight interventions.
FTD risk
Medium
SIGNAL 07Intent
Return Visit Behaviour
A visitor who's been to your site before but hasn't deposited is one of the highest-value segments you're probably ignoring. They know you. They considered you. Something stopped them. That something is identifiable.
What we do about it →
Return visitors trigger a specific re-engagement campaign that acknowledges their prior visit without being creepy, and addresses the likely objection that stopped them first time round.
FTD risk
High
SIGNAL 08Intent
Page Journey Before Registration
The pages a visitor views before hitting your registration page tells us exactly what they care about: games, sports, bonuses, payment methods. This is intent data hiding in plain sight. Most operators never connect these dots.
What we do about it →
We serve a personalised registration experience based on what they've shown interest in. A visitor who browsed live casino games gets a different nudge to one who checked the sportsbook.
FTD risk
Low-Med
SIGNAL 09Drop-off
Form Field Abandonment Point
Which specific form field a visitor abandons on is one of the most precise conversion signals available. Field 4 of 7? That's a specific friction point. Phone number field? That's a trust issue. Date of birth? That's a compliance concern.
What we do about it →
We pinpoint the exact abandonment field and trigger a targeted intervention: reassurance copy, trust signals, or form simplification, at the precise moment friction spikes.
FTD risk
Critical
SIGNAL 10Drop-off
Rage Clicks & Failed Attempts
A visitor clicking the same button multiple times, or repeatedly submitting a form that's failing, is experiencing live frustration. This is one of the clearest intent-to-convert signals you'll ever see someone who's trying this hard wants to deposit.
What we do about it →
We intercept frustrated visitors in real time, surfacing a support prompt, an alternative path, or a simplified flow before the frustration tips into abandonment.
FTD risk
Critical
SIGNAL 11Trust
Session Timing & Day-Part Patterns
A player visiting at 11pm on a mobile behaves completely differently to a lunchtime desktop visitor. Our data across 190+ operators shows clear behavioural patterns by time of day, day of week, and even proximity to paydays in specific GEOs.
What we do about it →
Time-sensitive campaigns adjust automatically based on session timing patterns, serving the right message for the right moment, not a blanket one-size-fits-all approach.
FTD risk
Medium
SIGNAL 12Trust
Exit Intent Detection
The classic one, but most operators still get this wrong. Exit intent isn't just a mouse moving towards the browser close button. On mobile it's a back-swipe. It's a pattern of micro-hesitations that precede exit. We detect it earlier than anyone else.
What we do about it →
We fire a precision exit intervention not a generic "wait, don't go!" popup, but a contextual, behaviour-informed message that addresses the specific reason this visitor is about to leave.
FTD risk
Critical
The iConvert Difference
We don't show you the data. We act on it.
This isn't a reporting tool. It's a real-time intervention engine. Every signal above triggers a campaign. Every campaign is precision-targeted. Every conversion is one you would have lost.
Real-time, not retrospective
We don't send you a weekly report about the FTDs you lost. We prevent the loss in the moment it's about to happen.
iGaming-specific intelligence
Our model is trained entirely on iGaming data. Not eCommerce. Not SaaS. Player behaviour in casino and sportsbook environments is unique, and our signals reflect that.
We run the campaigns. You get the FTDs.
iConvert isn't software you have to manage. We're an extension of your team we set up, run, and optimise every behavioural campaign on your behalf.
97% of clients see positive ROI
One number tells you everything about whether something works. Ours is 97%. That's why we back it with a money-back guarantee.
iConvert · Live Signal MonitorLIVE
👤
Visitor #4821
UK · Mobile · Google Ads · Registration Step 3
87
Exit risk
Form field abandonment (field 3)⚠ Alert
Cursor hesitation detected (14s)⚠ Alert
Time on page below GEO benchmark↓ Below avg
Return visitor (2nd session)✓ High intent
Exit intent detected⚠ Critical
🚀 Intervention Fired
Return visitor friction campaign deployed trust signal reinforcement + simplified path to deposit. Estimated recovery probability: 73%
The Numbers
What happens when you stop guessing.
Across 190+ licensed operators, running behavioural intelligence campaigns with iConvert.
13.1%
Average FTD rate improvement across all active clients
97%
Of clients see positive ROI backed by a money-back guarantee
190+
Tier-1 licensed operators running iConvert campaigns right now
2B+
Behavioural data points powering our intelligence model
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