Read every signal, live
Cursor velocity, dwell, hesitation, scroll depth, exit vectors, form abandonment. The engine scores the session in milliseconds, not in tomorrow's batch report.
Nobody bounces.
iConvert reads every session on your site in real time, spots the exact moment a player is about to leave, and serves the behavioural experience that turns them into a first-time depositor instead.
One lightweight tag · Fully managed · Measured against holdout traffic
Behavioural engine, live view
Optional: move your cursor across the view and the engine will read you too.
A few of the operators running it right now
200+
iGaming brands
50+
Markets live
13.1%
Average FTD uplift
You already paid for this traffic. Most of it leaves.
Operators spend fortunes getting players to the site, then watch the majority walk at the door: mid-registration, pre-deposit, hovering over the close button. That drop-off is not a traffic problem. It is a behaviour problem, and behaviour is measurable, predictable and recoverable.
Out of every 100 sessions
Typical of what we see across the network. Yours will differ, and we will measure them.
Arrive on site100
Sign up15
Make a first deposit5
The deposit row, side by side
Without iConvert5.0
With iConvert5.7
An average 13.1% more first-time deposits from the same sessions, measured against holdout traffic.
Read. Decide. Convert. Prove.
A behavioural decision engine sits under every page, scoring each session as it happens and intervening only when intervention will actually change the outcome. Then it proves that it did.
Decide the right moment
Not every visitor gets the same treatment. The engine picks the moment, the mechanic and the offer framing for that player, that market, that device.
Convert with the right experience
A tailored overlay or a branded game lands at the exact moment it is most likely to convert. Compliant by design, never random, always on brand.
Prove it moved the number
Every campaign is measured against randomised holdout traffic, so the uplift you report upwards is uplift that actually happened.
One engine, deployed wherever players slip away.
Exit intent
Catch the leave before it happens. Branded experiences triggered by real exit signals, not arbitrary timers, so the intervention lands while it can still change the decision.
Registration rescue
Half-finished forms are not lost causes. The engine detects where the registration journey stalls, without reading or storing what a player enters, and re-engages them before the tab closes.
Predictive nudges
Session-level scoring surfaces the hesitators, the browsers and the almost-ready, then nudges each one while intent is still warm.
FTD recovery
Registered, never deposited. Fed by the lifecycle events in your first-party data layer, the engine brings them back to the cashier with the right mechanic at the right moment.
Your team approves. Ours does the work.
iConvert is not another dashboard your team has to learn. Our iGaming conversion specialists build, localise and run every experience, and nothing goes live without your sign-off.
- Every experience designed and built to your brand, by us
- Localised copy, offers and legal for every market you operate in
- Compliance configured per licence and reviewed by your team before launch
- Continuously iterated against live performance, without a new workload on your side
Branded experiences, built on the psychology your players already respond to.
Every mechanic is engineered on a known behavioural principle, skinned to your brand in days, and configured to the rules of every market you operate in.
Cluck & Collect, playable demo
Our flagship road game, exactly as a leaving player meets it. Five lanes, rising reward, one decision on every hop: keep going or bank it. Make it across and see where the button takes you.
Always-win by design. Every interaction reveals a pre-approved offer. There are no losing outcomes and no fabricated prizes: the game is the delivery mechanism, and the offer is always real.
Wheels
Anticipation and the decoy effectDecoy segments make the real offer feel like the win it is, and the slow settle at the end is engineered anticipation. The outcome is always the offer.
Crash and road games
Loss aversion, made safeEach step locks a bigger reward and the player chooses when to bank it. All the tension of a crash game with none of the risk: every run ends in the offer.
Slots
Variable rewardThe tease past the win line and the nudge back, built with your logo as the signature moment. The brand sits inside the play, not stuck above it.
Plinko
The reveal, stagedThe teeter on the divider before the drop turns a static offer into a reveal worth watching. The outcome is never in doubt.
Scratch cards
The endowment effectThe physical rub makes the prize feel earned, and earned prizes get claimed. Effort is the whole point of the mechanic.
Bespoke builds
Your market's native game languagePenalty shootouts, tombolas, cricket, vinyl wheels. If your market has a game language of its own, we build the mechanic that speaks it.
Always-win by design
Messaging governed per market
Skinned to brand in days
Localised copy and legal
The numbers operators actually report on.
€1,436,000
In additional deposits over 12 months, attributed to behavioural interventions the engine served at the moment players were leaving.
Read the case study →
8,733
First-time purchasers (FTPs) in 6 months, with no extra media spend. Same traffic, different outcome.
Read the case study →+13.1%
Average FTD uplift across the network
Measured against holdout traffic, not against last month. If the engine is not moving first-time deposits, it is not doing its job, and we would be the first to say so.
One lightweight tag. No replatforming.
Core deployment is one asynchronous tag: no SDK, no rebuild, no six-month dev roadmap. Advanced lifecycle use cases, such as FTD recovery, take optional events from your existing first-party data layer. Everything is monitored against an agreed performance budget.
<!-- core deployment: paste before </body> --> <script src="https://cdn.iconvert.network/embed.js" async></script>
Built for regulated markets
- Market-aware compliance baked into every build: timers off where the regulator says so, terms on the card where they must be.
- Required safer-gambling messaging and helpline links rendered per market, automatically.
- Timing, urgency and promotional messaging configured by jurisdiction and operator policy, with final approval retained by your compliance team.
- Localised copy and legal per market, from UKGC to MGA and beyond.
- Session-level signals drive decisioning. Lifecycle events, where needed, come from your existing first-party data layer.
The questions operators ask us.
How long does it take to go live?+
Days, not quarters. The tag goes in, we build and skin the first experiences to your brand, your compliance team signs off, and the engine starts reading sessions. Most operators see their first attributed FTDs inside the first fortnight.
How is uplift measured?+
Against holdout traffic. A share of eligible sessions never sees an iConvert experience, and uplift is the difference between the two groups, not a before-and-after comparison. You see both numbers in your reporting.
What does the iConvert team manage?+
The build, the brand skinning, the localisation, the compliance configuration and the ongoing iteration. Your team approves creative and offers and keeps full visibility, and nobody on your side picks up a new campaign workload.
How are experiences approved?+
Nothing goes live without your sign-off. Every experience is delivered for review, including market variants and legal lines, and your compliance team has the final word.
Will this clash with our CRM platform?+
No, because it works a different shift. CRM owns the lifecycle after a player converts. iConvert owns the moment of conversion itself: the on-site behaviour that happens before a player is in your CRM at all. Most of our operators run both, and the CRM gets more players to work with.
Is it compliant in regulated markets?+
Compliance is a build input, not an afterthought. Every experience is configured per market: countdowns disabled where required, mandated safer-gambling messaging and helplines rendered, terms displayed on the card, and localised legal per licence. Your compliance team reviews everything before it ships.
Does it slow the site down?+
The embed is a few kilobytes, loads asynchronously from a CDN, and does nothing until the engine decides a session is worth intervening in. Performance is monitored against a budget we agree with you up front.
What data does the engine use?+
Session-level behavioural signals: cursor movement, dwell, scroll, hesitation, form interaction state. Decisioning does not require personal identifiers. Where lifecycle events are needed, such as registered but not yet deposited, they come from your existing first-party data layer.
What does it cost?+
Commercial packages are tailored per operator, because a five-market tier-1 and a single-market challenger are not the same job. Request the audit and we will put a number on your traffic, not a rate card.
See what your existing traffic should be converting.
A conversion leakage audit: a 20-minute review of where your players drop, what iConvert could recover, and exactly how the uplift would be measured.
No deck, no pitch theatre. Your funnel, our engine, real numbers.