8,733 first-time purchasers. Zero extra media spend.
Six months. Media and affiliate spend held constant throughout. Every additional purchaser came from traffic Legendz was already paying for.
The operator
Legendz is a US sweepstakes casino with strong traffic from affiliates and paid campaigns. In the sweepstakes model, the first conversion that matters is the first purchase: the moment a player buys their first coin package.
Getting players to the site was never the problem. The problem was what happened next.
The brief
Before scaling spend any further, Legendz wanted more first-time purchasers per dollar of traffic. Better unit economics, not more volume. They were paying for clicks that never became purchasers, and every one of those clicks had a price on it.
Three doors players were leaving through.
Session analysis found the drop-off concentrated at three specific moments, and each one needed a different intervention.
Mid-registration surprise
Unexpected form fields stopping players cold, halfway through creating an account.
Welcome-bonus confusion
Players unsure what the offer actually was, hesitating instead of claiming it.
The abandoned purchase
The purchase modal opened, considered, and closed without funding. The most expensive door of the three.
Three interventions, one for each door.
Catch the leave
The engine detected the exit the moment it started and fired a loss-framed overlay: the bonus the player was about to walk away from, presented as already theirs to lose.
Settle the hesitation
Hesitation mid-form is a question the page has not answered. Nudges reassured players around verification, clarified exactly what the bonus was, and reminded them how close they were to done.
Recover the almost-lost
When a player tried to close the modal, a recovery campaign fired, tailored by product, geo and traffic source, and returned them to the exact step they left rather than the start of the journey.
The framework behind every creative. Configured per market, approved by the Legendz team before anything went live.
Six months later
registrations influenced by iConvert interventions
first-time purchasers attributed over the six months
new purchasers a month, on average, every month
“We were spending heavily on traffic but knew we were leaking value in the funnel. iConvert helped us capture thousands of extra FTPs without touching our media budget. It's one of the highest-ROI projects we've run.”
Legendz fixed the funnel before buying another click.
A 20-minute conversion leakage audit will show you where your players drop, what iConvert could recover, and exactly how the uplift would be measured.
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