€1,436,000 in additional deposits. Not one euro more on traffic.
Wildz already had the visitors. Over 12 months, iConvert turned more of them into depositing players, from the traffic and media budget they were already paying for.
The operator
Wildz is one of Europe's most dynamic online casino brands, known for a vibrant player experience and a strong acquisition engine. With consistent organic and paid traffic, attracting new players was never the problem.
The challenge was turning more of them into depositing customers.
Strong traffic. Silent drop-offs.
Despite strong performance across channels, too many visitors were leaving before making a first deposit. Every one of them had already been paid for.
Behavioural friction
Hesitation and abandonment at the crucial points in the funnel: registration, the cashier, the moments in between.
Messaging without local resonance
One set of offers and one voice across markets that respond very differently.
Disjointed journeys
The path from click to deposit changed depending on where a player came from, and the site did not.
The traditional fix is brutal: a landing page per source, per market, per test. Hundreds of pages, each one a design brief, a dev ticket and a compliance review. Which is why it never gets done.
One site. Every journey personalised.
iConvert read where every session came from and served the campaign built for it. Organic visitors met an organic overlay. Affiliate traffic met campaigns personalised to the affiliate that sent them. Paid social met creative that continued the ad it clicked. Personalised content at scale, and not one new landing page built.
Bonus testing at overlay speed
Testing a bonus used to mean building page variants: a brief, a build, a release cycle, per variant, per market. Through iConvert, a variant was a campaign configuration. Wildz could put competing bonuses in front of live traffic, read the difference in deposits, and roll the winner out, while the traditional route would still be in the dev queue.
Testing a bonus, the old way
- A new landing page per variant
- Design, dev and release cycle
- Multiplied by every market
Through iConvert
- A campaign configuration, not a build
- Variants live on real traffic in hours
- Winner rolled out across markets by our team
Campaigns for every stage of the journey
Different players leave at different doors, so Wildz ran different campaigns at each one: pre-registration campaigns for visitors abandoning before sign-up, and pre-FTD campaigns for logged-in players abandoning before their first deposit.
Watch the interventions land.
Real recordings from the Wildz deployment. The signal, the game, and the bonus on the table.
On desktop, the exit is in the cursor.
The engine reads velocity and trajectory, and when the pointer commits to leaving, Higher or Lower lands with the welcome offer riding on the cards. Win the hand and the bonus is unlocked, with the cashier one click away.
On mobile, the exit is in the scroll.
There is no cursor to read on a phone, so the engine reads the scroll. The sharp flick that reveals the browser controls is a player reaching for the address bar, on mobile and tablet alike. That is the moment Cup Shuffle lands: follow the ball, pick the right cup, and the welcome bonus is unlocked.
Twelve months later
in additional deposits, attributed to iConvert interventions
increase in total first-time deposits
reduction in wasted traffic: sessions that previously left without converting
“We were already driving strong traffic. iConvert simply made it work harder. The results speak for themselves.”
Wildz got this from traffic they already had.
A 20-minute conversion leakage audit will show you where your players drop, what iConvert could recover, and exactly how the uplift would be measured.
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